Probable Niche

We've identified the niche as fancy dress.

fancy dress

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as fancy dress.

dress, fancy, costumes, dress costumes, party, halloween, party supplies, halloween costumes, accessories, shopping, online, gifts, dress outfits, hire, wigs, supplies, outfits, costume hire, shop, services's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 02:12 UTC on November 5, 2013. The source was comprised of 39035 characters, of which 36452 are code, leaving an organic character count of 2583. The total word count on the home page is 417. We filtered out 20 numbers, 80 common words, and 4 words shorter than three characters in length, leaving an impact word count of 292. The size of the lexicon (number of unique words) is only 209. We extracted twelve top keywords, leaving 5.74% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
fancy dress45.00%
slides amp22.50%
shopping cart22.50%
eyepatches amp 22.50%
eye masks22.50%
dress party22.50%
body parts22.50%
west end11.25%
web design11.25%
venetian masks11.25%
united kingdom11.25%
tuts amp 11.25%
truncheons amp 11.25%
tights amp11.25%
terms amp11.25%
teeth amp11.25%
tails amp11.25%
store information11.25%
store info11.25%
size charts11.25%
site map11.25%
shoes amp11.25%
shoe clips11.25%
ship overseas11.25%
separate warehouse 11.25%
search terms11.25%
scarves amp11.25%
returns amp11.25%
quality hire11.25%
privacy policy11.25%

Domain Name Keywords

We found 5 significant keywords appearing in the domain name
  1. fancy
  2. dress
  3. party
  4. fancy dress
  5. dress party


Source Character Count 39035
Code Character Count 36452
Organic Character Count 2583
Filtered Numbers 20
Filtered Words (Common) 80
Filtered Words (Short) 4
Total Word Count 417
Impact Paragraph Count 1085
Impact Word Count 292
Impact Lexicon Size 209


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# a b c d e f g h i j k l m n o p q r s t u v w x y z